A/B Testing

By A/B testing your PPC landing pages, you're guaranteed to improve your conversion rate ... which in turn will increase your ROI and profitability from your PPC campaigns.

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"The group at VisitCapture AdWords Services has been BY FAR the best of digital advertisers I have worked with. They are constantly staying up-to-date on the latest trends which helps significantly on any ecommerce site. They are friendly, provide prompt responses, and are willing to help in any way possible."

Abby Teats


Marketing Manager

What We Do (In A nutshell)

If you’re not running tests on your landing pages, you’re wasting money every single day. Our team of conversion rate optimization experts will implement A/B tests on your landing pages, testing things like imagery, copy, colors, layout and CTA’s like form elements and phone number placements.

Whether your website is an ecommerce store where you’re selling products directly online, or you’re collecting leads through phone calls and form submissions, A/B testing is an essential component of your marketing strategy.

Research by eMarketer indicates that more than 80% of marketers say they’re not focusing on A/B testing their landing pages. They should be.

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A/B Testing + Profitable PPC Campaigns = Exponential returns on investment

Imagine you spend $500 on your  Google AdWords campaign and generate 250 clicks and 20 form submissions.  You’re landing page conversion rate would be 8%.

Let’s say you close 50% of your form submissions for an average profit of $80 per customer. So you got 10 clients and made $800 in profit.

Now you test your landing pages and discover that by changing the order of the form fields you actually  improve your conversion rate from 8% to 12%. For the same $500, y ou’d now actually generate 30 form submissions, of which you’d close 50%, generating 15 clients instead of 10.

With the better landing page conversion rate you’d earn $1200, instead of $800, from the same amount of money spent on AdWords.  That’s a 50% increase in profit from a 4% increase in landing page conversion rate!What would a better conversion rate mean for your bottom line?


avg increase in conversion rate


avg increase in conversion value


a/b tests run for clients


million dollars saved in advertising cost

Landing page testing actually works, every single time.

In fact, Landing page A/B testing with consistency and patience is one of the only guaranteed ways of increasing your conversion rates over time. Which of course, will increase the money you make from your advertising campaigns as a result.

Our A/B Testing Tech Stack

Here is some of the tech and tools we use to run incredibly effective A/B landing page tests.

"We've been working with these guys since February 2016, and they are not our first ppc ad agency but they are definitely our last. They blow the competition out of the water. They are open to learning and teaching while they execute.They are fantastic, thank god we found them."

Bindesh Rach


Marketing Director

Request A Marketing Proposal

One of our digital marketing experts will get back to you within the day to discuss your marketing goals and to give you a sense of what our team can do for you.

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Sector 125, Noida, India
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